The Smartlink Health Solutions leadership team possesses over 120 cumulative years of professional experience from startups to large organizations, including over 130 years of healthcare industry experience. Dr. Tong has assembled a team with highly complementary skill sets from across a variety of relevant parallel industries, including EMR, medical device, IT consulting, business consulting, mobile technology, SaaS and on premise software.
Chief Executive Officer
Dr. Siu Tong is a successful serial entrepreneur, who mixes a creative mind with an astute eye for filling clinical gaps using technology. Prior to Smartlink, he founded and was CEO of Infina Connect Healthcare Systems, which was one of the top 10 companies in the Wall Street Journal 2013 “Startup of the Year” series. He received numerous awards including a 1998 Entrepreneur of the Year Award (from Ernst & Young, USA Today and NASDAQ), two consecutive Deloitte & Touche Technology Fast 500 awards, a 1998 National HOT 100 Company (from Dun & Bradstreet Entrepreneur Magazine), Industry Week Technology of the Year Award (25 Best Invention Worldwide), Automotive News magazine PACE Award (8 Best Automotive Invention Worldwide), and a ranking as the 178th fastest-growing technology company in U.S. and Canada. Dr. Tong was Chairman and founder of Optimum Technologies, GMA Healthcare, Engineous Software, and led a software development team at General Electric’s Global Research Center. Dr. Tong has a B.S. in Engineering from Cornell University and a Ph.D. in Aeronautical Engineering and Management Science from the Massachusetts Institute of Technology.
Chief Medical Innovation Officer
Dr. Alex Tse is a primary care provider with over 40 years of experience in primary care practice. He is an active member of the Obesity Medical Association (which primarily deals with patients with Obesity and Diabetes), the American College of Allergy, Asthma & Immunology, American Medical Association, NC Medical Society, NC Pediatric Society, and an expert medical case reviewer for the NC Center for Medical Excellence. Dr. Tse is a graduate of the University of Hong Kong Medical School, and had his residency and fellowship training at the New Jersey Medical College of Medicine & Dentistry, Department of Allergy and Immunology, and Children’s Hospital in Boston, Massachusetts.
Chief Financial Officer
Michael Boch brings over 25 years of corporate, public, and entrepreneurial business experience to Smartlink Health. He has extensive experience in early-stage, high-growth, venture-capital backed technology companies. In his role, he is responsible for cash management, fundraising, financial reporting, investor relations, and he works closely with members of the senior management team to ensure strategic and operational execution He is a hands-on, results and profit-oriented CPA who thrives in a fast-paced environment. Prior to joining the Smartlink Team, he was the CFO at MedFusion. Previous to Medfusion, he worked for iContact (acquired by Vocus), LVL7 Systems (acquired by Broadcom), HAHT Commerce (acquired by GSX), and KPMG.
Outside of work, Boch enjoys spending time with his family and being at the beach, while staying active with water sports, golf, running, fitness and skiing. He also has authored various business-related materials aimed at helping small business owners. Boch received his B.S. in Accountancy from Bentley University.
Senior Vice President, Strategic Alliance & Customer Success
Chris Lynch is Managing Director for Smartlink Health Solutions. He has worked in the implantable medical device industry for 18 years and most recently was Senior Regional Sales Manager for Boston Scientific’s Cardiac Rhythm Management division. Prior to that, Chris held positions as Market Development Manager and Manager of Corporate Accounts for Guidant Corporation, a company acquired by Boston Scientific. He has also worked for medical device companies Schneider Peripheral and US Surgical.
Chris has 23 years of experience in sales, leadership, contracting, market development, major account management, strategy development, recruitment and development, P&L responsibility, and new product launches. He has extensive experience working with Electrophysiologists, Interventional Cardiologists, Cardiac and Vascular Surgeons, Radiologists, Pulmonologists, Endoscopists, and healthcare administrators. Chris holds a B.S. degree in Marketing from the University of Florida, and recently received his MBA from Duke University Fuqua School of Business’s Global Executive Program.
Vice President, Marketing
Ginny has over 20 years of experience in sales and marketing, with deep expertise in differentiated positioning and growth strategies for B2B companies. In her most recent role, Ginny served as Vice President of Marketing for Samanage, where she managed the transition of the marketing function from Israel to the U.S. and revamped the marketing strategy, including rebuilding the team, updating the positioning, new brand building initiatives, and new lead generation programs. Her innovative growth strategies increased lead volume by over 50% and decreased cost per opportunity by 25%. Previously, Ginny served as the Vice President of Marketing and Product Management at Parata Systems, where she led the development of marketing and product management teams and launched a new customer acquisition strategy, contributing to YOY growth of 85% in the company’s key product line. She has also served as the Director of Marketing, Acute Clinical and Business Solutions and Director of Marketing, Customer Segment at Allscripts and Global Director of Online Marketing for Qlik.
Ginny has a B.A. from The Pennsylvania State University and an MBA from Duke University.
Vice President, Products
As a SVP of Operations with Allscripts Healthcare, Greg was responsible for product development, services, support, strategic planning, and overall P&L of the Allscripts ED business unit, focused on product excellence, customer satisfaction and profitability of Allscripts ED, a leading Emergency Department Information System (EDIS). As VP of Client Services with A4 Health Systems, Greg led the department through transitions in its product portfolio, refocusing and building services and support for a fledging EDIS system that achieved #1 KLAS rankings in key service and support areas and became a market leader. Prior to his years in healthcare IT leadership, Greg developed financial and analytical models in support of development projects for US and global clients, and led various software product and solutions projects as Project Manager and Technical Director. Greg has a Bachelors in Engineering from Georgia Tech, a Masters in Operations Research from UC Berkeley, and holds a certification as a Six Sigma Black Belt.
Vice President, Business Development
William Simpson is a team-oriented business leader with demonstrated ability to provide necessary strategic business planning and relationship management to move organizations, products, and services to the next level. As Director of Sales and Business Development of a global mission critical enterprise healthcare IT solutions company, Mr. Simpson was responsible for the company’s information and strategic planning requirements. When co-founding an integrated payment and records healthcare system, he developed the first financial services healthcare fiscal intermediary payment compliance tool in the nation.
Simpson’s advance into the healthcare marketplace started with the formation of an EBR Foundation (of which he holds a board seat) endowment held at Duke University Hospital offering educational materials to care givers of diabetic patients. Simpson holds a non-fiduciary board position on an auxiliary Heart Board at Duke University Medical Center (RET) and is a member of NCMGM, NCHICA, and HIMSS. Simpson is also a member of the US Equestrian Federation’s Safety Committee focusing on high performance improvement of the equine sport. Simpson brings his adaptive style of blending relationship management with bottom-line day-to-day activities to Smartlink.
Director of Human Resources and Administration
Barbara Marshall is a solution-focused human resources professional with over 30 years of experience in the field. She has worked in several different HR capacities in a variety of industries including over 20 years in the healthcare industry. Barbara possesses experience in the areas of employee relations, conflict resolution, employee engagement, talent management, benefits and compensation administration, organizational design and risk/compliance management. Smartlink is her third venture with a start-up company.
Prior to her position at Smartlink, Barbara was employed at Cardinal Innovations Healthcare Solutions where she and her HR Business Partners team played an integral role in two successful acquisitions/mergers which resulted in a 200% growth in the number of employees within a two- year period. Throughout her career, Barbara has led numerous HR initiatives constantly seeking ways to improve the company’s bottom line and staff morale. She also serves as a mentor to others who have selected the HR field as their career.
Barbara has a B.S. degree from South Carolina State University in Business Administration. She maintains certifications as a Senior Professional in Human Resources (SPHR) and a Senior Certified Professional (SCP).
Director of Customer Success
Marie Norton has over 20 years of experience in client facing roles with both early stage and mature enterprise software companies. Marie is the Director of Customer Success for Smartlink, where she and her team work with customers to ensure long-term program success and customer satisfaction through onboarding, support and ongoing relationship management. Marie is a customer advocate and works to ensure the voice of the customer is incorporated into our solutions.
Prior to Smartlink, Marie contributed over 10 years in healthcare IT, working for start-up ProviderLink and helping grow the company to a successful acquisition by Covisint. Marie was retained by Covisint and promoted to establish and oversee the Customer Success organization for Covisint’s healthcare division. She has extensive experience building and leading teams in software consultancy, operations, client services, customer success and account management.